smart+active is a privately owned Company, specialising in marketing international hotels and destinations, as well as niche and deluxe consumer products to targeted consumers, through media and the travel trade in German speaking countries in Europe.

              smart+active owner, Lore Giegerich, represents more than twenty-five years of international hotel management know-how. She holds a wealth of excellent and valuable business contacts and has refined experience in launching new products, positioning of brand labels and increasing revenue and market share in Germany, Switzerland and Austria.

              smart+active is located in Worms - close to Frankfurt am Main - which is the home of the University of  Applied Sciences and Tourism, where Lore Giegerich repeatedly holds lectures in Marketing/PR. In the case of special projects, competent trained specialists and professionally committed students are recruited to form a flexible and powerful team.